Apple sells Thunderbolt 3 Pro cable for $129

Accessories for Apple equipment have never been more budget-friendly. And the new Thunderbolt 3 Pro cable is further proof of that. The company began selling it on its official website for $129. While the alternative from Belkin on the same Apple site will cost $80. Why is that?

The cable Thunderbolt 3 Pro has two meters in length and is made in braiding. It supports DisplayPort and USB 3.1 Gen 2 outputs with data transfer rates up to 10 Gbps. Between compatible devices on Thunderbolt 3, speeds up to 40 Gbps can be achieved. This cable was included with the Pro Display XDR.

Why is it so expensive? This question was also asked by users with Reddit. First of all it is a 2 meter cable at full speed. The data rate of this type of cable drops dramatically as its length increases. Normal TB3 cables are about a half a meter long and cost around $40. In addition, the novelty is actually designed for professional use by people who may not even be able to use 40 Gbps.