The social premiere of the new fragrance from Bvlgari Man collection took place at the exquisite Borgo Finocchieto estate. Among the guests were Alessio Lapice, Toby Huntington-Whiteley, David Jarre.
A beautifully restored eight hundred year old Borgo Finocchieto estate nestled among the ancient vineyards of Val d’Orcia became the place of global celebration of the new fragrance for a reason. The olfactory structure of Bvlgari Man Terrae Essence is deeply rooted in the fertile Tuscan soil, which has bestowed special elements – from woody vetiver to earthy styrax and fresh citrus notes, which are scented by lush groves here.
Friends of Bvlgari from all over the world, including top Influencers, arrived to Borgo Finocchieto on September 8 where they were welcomed by Bvlgari CEO Jean-Christophe Babin, Master Perfumer Alberto Morillas and Head of Bvlgari Group Perfume Division Luis Miguel Sebastiani Gonzales.
Throughout the evening, guests enjoyed cocktails and dinner lined with Bvlgari Man Terrae Essence ingredients. Classic Tuscan dishes brought out key elements of the flavor in new ways, immersing those in attendance in inspiring flavors and textures. The dinner was served with Therra wine from the estate of Podernuovo in Palazzone, owned by Giovanni and Paolo Bulgari. Wishing to celebrate the debut of the new men’s perfume in a special way, Bvlgari prepared an exclusive concert – Hymnus Terrae.
To translate the olfactory spirit of aromatic notes into music chords, young Italian composer Matteo Cirallo worked together with Alberto Morillas. Bvlgari Man Terrae Essence made its world debut, praising Tuscany in all its natural beauty and harmony. After the presentation, guests continued enjoying the evening views to the set of DJ and model Javier de Miguel, who electrified the ancient place with the energy of the XXI century.