British musician Ed Sheeran will become the face of the social network application TikTok. This was announced on Monday, May 31, by The Sun.
According to the publication, the performer has already signed a contract and began to star in the video.
“It’s a big success to get someone as big as Ed on board, and everyone is really excited about the end result,” the source said.
There is no information about the premiere of the video at this time. It is noted, however, that the artist posted a photo on Instagram back in May showing him with a guitar. “Somethings cooking’,” Sheeran captioned the photo.
In December 2019, the singer was recognized as the artist of the decade in the United Kingdom. At the time, he had the most singles at the top of the charts (12). At the same time, his albums and singles together spent the most time at the top of the charts, 79 weeks.
In late October of that year, Sheeran was recognized as Britain’s highest-paid young star. After a world tour, he nearly doubled his income: from the £94 million (more than $120 million) he had in 2017 to £170 million (more than $218 million).