Jochen Zeitz is appointed President and CEO of Harley-Davidson Inc

Previously Yohan Zeitz held these positions on a temporary basis following the announcement of the resignation of the previous CEO, Matthew Lewetech, in February.

Zeitz has been a member of the Harley-Davidson board of directors since 2007. He was Chairman and CEO of sporting goods manufacturer Puma from 1993-2011, and was one of Kering’s top managers from 2012-2016.

Harley-Davidson remains the largest motorcycle manufacturer in the U.S., but sales in the U.S. market have been falling for the past five years. In 2019, they fell by 5.2%.

In January-March, the company’s revenue fell by 8% in annual terms – to $1.1 billion, while sales of motorcycles collapsed by 18%. In the U.S., sales fell by almost 16%, while those in Europe, Middle East and Africa fell by 28%.