Nikon to completely relocate DSLR production from Japan

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Japanese company Nikon, which produces cameras and other optical equipment, in 2021 will completely stop the production of SLR cameras in the country and finally move it to its facility in Thailand. This is reported by the newspaper Asahi.

In Japan will remain only the production of spare parts and interchangeable lenses of the company.

The corporation’s decision is due to declining demand for DSLR cameras mainly due to the proliferation of smartphones with increasingly high-quality lenses, Ichiro Michikoshi, chief analyst at BCN Inc. in Tokyo, told the newspaper.

Production is being moved to Thailand to cut costs, he said. He said Canon now leads Japan in digital camera sales, controlling 36.8 percent of the market, followed by Sony with 19.5 percent and Nikon with 12.6 percent.

Sales of digital cameras in Japan fell 1 trillion 468 billion yen (over $13.3 billion) in 2012 to 420 billion yen (over $3.8 billion) in 2020. The production of SLR cameras, for which Nikon is famous, dropped the most. As a result, for the last fiscal year, which ended March 31, the holding company’s sales fell by almost 24%.